Life-Space brings gut health to life in latest brand campaign ‘Full of Life’ via Dig Agency
Leading Australian probiotic brand Life-Space has launched its new ‘Full of Life’ brand campaign, created in partnership with independent agency, Dig.
In a science-meets-art approach, the campaign utilises projection mapping to bring the microscopic world of the gut to life using the human body as the canvas. The campaign is a bold, vibrant celebration of the gut microbiome’s role in unlocking vitality and balance at every stage of life.
Says David Joubert, Chief Creative Officer at Dig: “We wanted to create something that felt more authentic and emotionally engaging. A demonstration of being full of life, inside and out, but in a way that was beautiful. It was a fun one to make.”
Inspired by the truth that the quality of people’s health on the inside radiates outward, ‘Full of Life’ beautifully demonstrates the link between a balanced gut microbiome and a balanced life.
Says Deepak Bansal, Marketing Manager, Life-Space: “Our campaign, brought to life by Dig, shows the vibrant, living world within us all and how the diverse strains of probiotics in Life-Space help Australians to feel their best, no matter their age or stage of life.”
The campaign launch film features real people representing different life stages, showcasing how Life-Space’s range of probiotics support vitality from childhood to adulthood. It is rolling out across TV, digital, social, and out-of-home channels.
Creative Agency: Dig Agency
David Joubert – Chief Creative Officer
Peter Cerny – Chief Strategy Officer
Nick Bollard – Senior Account Director
Jo Alach – Senior Producer
Alex Romero – Animation Director
Life-Space
Bei Yin – Commercial Director, Life-Space Group
Deepak Bansal – Marketing Manager, Life-Space and Elmore Oil
Production Company: Flint
Flint Director & Photographer: Andreas Smetana
Flint Executive Producer: Rachel Henderson
Flint Head of Production & Senior Producer: Belle Oliva
Director of Photography: Jon Bader
Sound Production: Rumble Studios
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